Service Types 💼

• Monthly:
  • Google Marketing Platform Advertising
• One-Time:
  • Google Tag Manager Set-Up Container and Tags Fired
  • Google GA4 Set-Up - Based on Custom Goals and Conversions
  • Google Ads Set-Up - GA4 Integration; Conversion Actions, Conversion Tags, Remarketing Tag; Audiences
  • CRM Integration

Goals📝

• [ ] Main Goal - Lead Generation
• [ ] Sub Goal - Brand Consideration, Brand Awareness

Google Setup | SEM (To-Do List) 📝

• [ ] Google Account Set Up:
  • [ ] Ads Account Set up
  • [ ] Google Analytics Set up
  • [ ] Google ads conversion tracking
  • [ ] Google ads Remarketing Tag
  • [ ] Enhanced Conversion Set Up
  • [ ] Customer List Set up
  • [ ] Google Tag Manager Set Up

Advertising Strategy (Media Plan):

• [ ] Keyword Research
• [ ] Budget Mix
• [ ] Setting KPIs
• [ ] Campaign Mix
• [ ] Creation of Marketing Funnel
• [ ] KPI Based Reporting
• [ ] Funnel Stage Reporting
• [ ] Conversion Window Reporting